Most females in Asian countries have good quality of skin and what they cares most is moisturizing in terms of skin care. And near all females in Asia countries loves their skin to be white and smooth and this is a common psychological demand.
In terms of skin care, females in Asian countries cares more about their skin than those from European countries or America. Asian females tend to have more requirements in detail when it comes to buying skin care products. At the beginning of the 1990s when foreign skin care products are introduced, fundamental cleaning was what people cared most by then. Skin quality of females in Asian countries especially those in China, females become old later and they require more on mosturizing and whitening in their years from 25 to 35, which is a golden period to protect skin well. In addition, some females may have some special demands such as removing freckles because females in Asian countries don’t like freckles on their body. Unlike many females in European countries or America who can often accept freckles on their face, many females in Asian countries prefer products in series with the function of both whitening and removing freckles.
A complete set of skin care concepts is brought in by foreign skin care products. Skin care products begin to rise in the beginning of the 1990s in most Asian countries. Some brands just focused on fundamental moisturizing by then at that time.
With the consumers group becoming more and more mature and development of the economy, brands from foreign countries began to focus on this consciousness of different consumers and they’re preparing to provide skin care products for females in Asian countries. Meanwhile, skin care products producers in local market also began to boost and concentrate on intermidiate and high end market.
The most possible driving force of assisting skin care products market in Asian countries maybe the development of national economy in Asian countries. People only have the ability to buy more and more skin care products when they have the capacity of consumption.
The most influencial factor on consumers may be the network because it’s more and more convenient for people to know complete information about the skin care products they want to buy online. And the information they get or the opportunity they get the information they need seems to be fair. Some consumers will search for much information about the product they’re interested in even they don’t buy products online but in the real stores instead.
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