Our daily behaviors are affected by factors in our environment. Like your personality is affected by your family environment where you grow up, young female consumers in China are also affected by some objective factors from the outside. Here in this article, top 3 objective factors affecting young female consumers in China are introduced: 1.influence from their families; 2. influence from education of schools; 3. influence from the mass media.
1. influence from their families.
Consumption concept from families is one of the most important subjective factors affecting young female consumers in China. Family is the first environment for our life. Young female consumers’ daily consuming habits are potentially infulenced by their parents unsubconciously in their daily life. More and more parents in China care more about their children’s performance in study and they’re willing to encourage or reward their children with some materialistic ways. Especially when their children begin their college life far away from homr, the parents will try their best to guarantee enough money for their children to spend. On the other side, in many chinese families, children are lacking of training on the capacity of spending money reasonably and even some familes carry on the concept of ‘cultivating daughters in a rich way’ by blindly supporting their daughters with financial support, which may facilitate young women in the future to spend money unreasonably for lacking of control of their consuming desire.
2. Influence from education of schools.
As the second most important environment of our daily life, schools do exert great influence on us, and on consumption ideas of young females in China. Guidance of the teachers and schools are of great significance. In China, students’ study pressure has relatively been reduced upon enrollment of students in colleges while their disposable time and money may be greatly increased. By then, guidance on students’ consumption ideas are specially important. What makes people regretful is that many colleages are lacking of enough education on reasonable consumption as of now. This may lead to young females to continue their previous bad consumption ideas. Their unreasonable spending behaviors become more obvious when they’ve find their own jobs and become financially independent after graduation.
3. Influence from the mass media.
Now we’ve stepping into an era of informanization and people are more susceptible to inflence from the mass media. Route of transmission of the media has become more and more various and people can know more about the whole world more conveniently. Chinese young females depends more on the mass media. More and more chinese young women have consider reviewing information online with a phone in hand as a part of their life. They’re always ready to acquire information and know more about our society via the mass media. Meanwhile, their behaviors and ideas are affected more by what have been spreaded by the mass media. Advertising is one of the greatest functions of the mass media and chinese females are one of the greatest audience objectives of advertising form the mass media. Therefore, consumption concept and consuming behaviors of young females in China are more deeply affected by the mass media.
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