What makes Spenser unexpected is that an article he released regularly at 9:00pm on his blog platform could sell out writing courses of his team with an value of more than 2,000,000 RMB. As a young writer just win some fame in his field, it’s just the initial trial of selling knowledge of his team via an internet platform and it’s just the begining he learns about his readers. Howoever, when he tries to publish his article on another platform for the first time, it failes in gaining a zero earning. Why stange readers don’t buy knowledge Spenser has provided. All is because the strange readers haven’t fallen in love with him and his teams. A term to explain this phenomena is the like economy, which can explain all you have spent on what you like, including things you like and people you love.
The like economy: hello, please present me the best one!
The like economy is a social-psychological concept which is initially used to explain many behavior mechanisms in business, law and interpersonal relationship fields. The reason to explain this term is quite simple: people tend to be affected by who they love and things they love and then they make actions respectively to show their affection feelings. The core for like or love from the social-psychological perspective is trust. It’s not only about trust in interperonal relationships, but also about the foundation of all business tradings nowadays.
The more trust you have in a person or in a product, the more value the person or product you’re fond of and the more money you would like to spend. And people always tend to trust the best one. For example, teachers often trust the student with the best performance in study; bosses trust the exmployee with the best marketing capabilities and honesty; a man loves a women with the most good qualities he’s fond of.
Trust and connection: the core affecting quality of a person.
The online economy is especially suitable fo explaining online celebrity which is a new concept in the era of internet nowadays. And online celebrity is a person who have wun great popularity through the internet.
From the perspective of psychology, people tend to love who they have similarities with. They love people. Like “birds of a feather flock together”, we tend to love people who have similarities in values, personalities, backgrounds or life styles. An online celebrity is a figure who had shown a continuous truth and beauty content or quality to the fans who share some kinds of similarities to a certian degree.
Love and beloved: best love originates from mutual growth.
You tend to be willing to continuously spend on things which brings you trust and good feelings in a long term. You tend to choose to marry a person who can continuously grow together with you and react with you in a stable way. As a boss, you can only survice and keep your business in a long term by providing continuous, stable and expected value in your products with innovative ways. As a writer, you can only be popular by working hard in your field by providing a continuous stabilty and expected value for readers in an unstable and tubulent world.
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